Sony India on Thursday launched its first sub-Rs.10,000 Blu-ray player.
We will be getting stock of this for the indian market and willl be offering on our http://www.bollywoodblu-ray.co.in/ indian site soon with some free movies as a package ,we are in discussion with sony currently .
Sony India marketing head (audio visual product range) Kenichi Kawamoto said the company intended to maintain its market leader status and hoped to capture 60 per cent of the market for Blu-ray players by 2012.
“Our strategy in the Blu-ray market is based on promoting hardware growth and software availability simultaneously,” he added.
Sony was also making its Playstations, HomeTheatre systems and Vaio range of laptops Blu-ray compatible, Mr. Kawamoto said. “Consumers will be able to access Internet video without having to use a personal computer,” Mr. Kawamoto remarked. Referring to the BDP-S370 model, which is priced at Rs.9,990, Mr. Kawamoto said, “The model makes a Blu-ray player truly affordable in India.” “The Blu-ray segment has grown at an explosive rate, increasing seven-fold in the last year, touching 1.40 lakh units,” Mr. Kawamoto said. Sony expected the size of the Indian Blu-ray player market to be about 5 lakh units by 2011-12. He said Blu-ray players, like DVD players, “are likely to become commoditised as prices become more affordable for consumers.” Mr. Kawamoto said Sony enjoyed a “special advantage” because it owned 118 of the 500 plus titles that were available in the Indian market. Sony India Commercial Director said the company was the market leader in the Blu-ray software space. “Nobody has more titles in the Blu-ray format than we do,” he claimed
Source Sony India
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