Sony and its new Blu Ray

Sony and its new Blu Ray

SONY the market leaders of audio-visual products since the last three decades has added another feather to its crown. Its Blu-ray products has appeared in the market and conquered it. The new Sony Blu-ray Disc player BDP-S370 is a major enhancement over the previous Blu-ray titles and also improves the regular DVD quality. With Precision Cinema Sony India has launched its first sub-Rs.10,000 Blu-ray player for Indian market some days back.

One wonders why people would wish to get a dedicated Blu-ray player since Sony has already slashed its 80GB PS3 price to a mere $399, and at that number, it is pretty hard to say no to one. After all, not only can you update its firmware through the Internet, you can also use it to play games whenever you’re feeling bored. All of that cannot be achieved by even the best standalone Blu-ray player in the market which will also be relatively more expensive than the PS3, but that has not stopped Sony themselves from rolling out yet another player for the masses, the BDP-S370.

The BDP-S370 had amazing provisions like Bonus View (picture-in-picture), which is featured on select new Blu-ray Disc home video releases, and is also BD-Live ready, with an Ethernet port for easy firmware updates and access to Internet-based interactive content features. A firmware update enabling BD-Live is planned later this year. It also features quick start-up mode improving the player’s boot-up time to approximately a few seconds and offers an external port for local storage for BD-Live, allowing users to add an optional flash storage device (sold separately). The BDP-S370 incorporates Sony’s new Precision Cinema HD Upscale technology that converts standard-definition signals (480i) to 1080p and outputs a full HD equivalent resolution signal to 1080p TVs via HDMI. Additionally, the model also adds Sony’s new Precision Drive HD, which helps to detect and correct wobbling discs from three directions, stabilizing playback of bent or scratched Blu-ray Discs and DVDs.



Sony’s strategy in the Blu-ray market is based on promoting hardware growth and software availability simultaneously. Consumers will be able to access Internet video without having to use a computer. BDP-S370 model, which is priced at Rs.9, 990, the model makes a Blu-ray player truly affordable in India. Sony televisions and Blu-ray DVD players function like computers.



The Blu-ray segment has grown at an explosive rate, increasing seven-fold in the last year, touching 1.40 lakh units. Sony expected the size of the Indian Blu-ray player market to be about 5 lakh units by 2011-12. Sony’s marketing strategy is to market Blu-ray players, in India like other DVD players. Sony, other products i.e., PS HT etc. are all Blu-ray compatible. Consumers will be able to access Internet as prices become more affordable for consumers. Sony enjoys a special advantage as it owns 118 of the 500 plus titles available in the Indian market. Sony claims to be the market leader in the Blu-ray software space and nobody has more titles in the Blu-ray format than them.

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