Panasonic introduces latest 3D technology to Bollywood

Panasonic introduces latest 3D technology to Bollywood

Panasonic brings to India the entire spectrum of its 3D technology products in a series dubbed Dimensions, with live demos and presentations of Panasonic's 3D technology product portfolio for the Indian movie and entertainment industry.

As part of its series, Dimensions, Panasonic has organized a two day conclave which includes experiential zone and live demonstration/presentations at Yash Raj Films Studios to have the film fraternity, including students, gain firsthand knowledge of 3D movie making, post production, exhibition and what the audience will experience.





Speaking on the occasion, Mr Daizo Ito, President Panasonic India said, “Panasonic has been the harbinger of new technology for several decades now. With the Indian creativity getting applauded across the world, it becomes imperative for Panasonic to make available the latest movie making and broadcast technology in India.”



In its endeavour to create 3D solutions, “camera to couch”, Panasonic provides an entire 3D infrastructure that allows program creators to make 3D content and consumers to see it on their 3D displays. Panasonic systems are available for movie making and home viewing, and for everything in-between: Panasonic Integrated Twin-lens 3D Camera for recording; Blu-ray 3D authoring system; 3D compatible digital AV mixer and 3D LCD Video Monitor for editing; 3D Plasma Displays and projection systems for viewers; and 3D camcorder for home videos.



Broadcasters are also conscious of this growing trend: ESPN, Discovery, Sony & IMAX in the US, British Sky Broadcasting in the UK, France Orange & France Canal Plus in France and Japan Sky Perfect & Japan BS 11 in Japan have announced or have begun broadcast of 3D programs, Panasonic said. US Direc TV is broadcasting 3D programs and currently has a viewership of 11 million households in the US. For home viewing the global market for 3D TV is estimated at 3.8 million units currently, which will reach 13 million units in 2011 and 83 million units by 2014, claims Panasonic.



Dimensions will travel across India and entail a 3D movie-making contest for students of leading film & television institutes all over India. Dimensions will culminate in November with a jury comprising eminent film-makers choosing the winners of its movie-making contest.



Speaking at Dimensions Mr. Karan Johar, the noted filmmaker said, “I am so excited that the 3D technology is now available to film makers like myself. It will literally add a new dimension to our storey telling and creative expression. We all acknowledge the influence of this medium and with 3D captivating the audience so much more, there is going to be a new revolution in movie making. And am sure the next 3D blockbuster movie like Avatar is going to come from India.”



Further said Dia Mirza, Panasonic Brand Ambassador for Eco Ideas, "I am supporting Panasonic to spread awareness on how technology can support the environmental cause. The 3D products are not only high on technology, but are eco-friendly also."