UTV Motion Pictures allies with The Walt Disney Company India
UTV Motion Pictures has entered in an alliance with The Walt Disney Company India wherein The Walt Disney Studios will handle home entertainment distribution for some of the key titles from the UTV Motion Pictures studio.
Through this collaboration UTV Motion Pictures takes advantage of a leading position maintained by The Walt Disney Studios Home Entertainment division in the Indian home entertainment market.
The selective titles to be distributed through the alliance include recently released UTV blockbusters Raajneeti and I Hate Luv Storys, co production Udaan, India’s official selection for the Academy Awards Harishchandrachi Factory, What’s Your Raashee?, and Aage Se Right. Disney Home Entertainment division will handle distribution and marketing for all the titles.
“We are delighted to be working with UTV once again through our home entertainment business distributing and marketing key titles from their slate on Blu-ray discs, DVDs and VCDs to audiences throughout India,” says Mahesh Samat, managing director of The Walt Disney Company, India. “Disney India’s home entertainment business went direct early last year and in addition to distributing our own Disney titles, by working with key titles from UTV’s film slate, we continue to bring great stories and content to the small screens, entertaining families and children all over India.”
On this announcement, Siddharth Roy Kapur, CEO, UTV Motion Pictures said, “The Walt Disney Company India has established a strong foothold in the Home Entertainment space within a short span of time and we at UTV are thrilled to partner with them for some of our key titles.”
The distribution agreement adds to the Walt Disney Studio Home Entertainment’s growing retail presence, distributing and marketing popular titles to Indian families and fans. In addition to this announcement, Walt Disney Studios Home Entertainment will also look for more local opportunities to provide Indian viewers with a more diverse range of content across genres and languages.
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